Monthly Archives: September 2010

What is in a Business Plan? (Part 1 of 11)

Posted on by Tyler

Time To Complete: Approximately 180-400 hours A business plan is a document that clearly communicates what it is your company does, identifies your goals, and shows potential investors how you plan on being successful. It will act as a road …

What is in a Business Plan: Executive Summary (Part 2 of 11)

Posted on by Tyler

Time For Completion: Approximately 2 hours An Executive Summary is basically a description of the whole business. While it will be the first thing people who are reading your business plan will see, it should be the last thing you …

What is in a Business Plan: Mission Statement, Core Values, and Core Purpose (Part 3 of 11)

Posted on by Tyler

Time For Completion: Approximately 5 hours Your companys Mission Statement, Core Purpose, and Core Values represent your companys beliefs and values. When writing a Mission Statement you are writing your organizations primary goal and purpose. A companys Core Values are …

What is in a Business Plan: Product Description (Part 4 of 11)

Posted on by Tyler

Time For Completion: Approximately 5-25 hours In this section you get the chance to clearly explain what products or services your business will offer. The information provided in this section will become the basis of your marketing plan. It should …

What is in a Business Plan: Market Analysis (Part 5 of 11)

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Time For Completion: Approximately 20-30 hours A Market Analysis is conducted to define and determine the attractiveness of a given market and to understand its evolving opportunities and threats as they relate to the strength and weaknesses of a particular …

What is in a Business Plan: Industry Analysis (Part 6 of 11)

Posted on by Tyler

Time For Completion: Approximately 30 HOURS An Industry Analysis is the “analysis of conditions in an industry at a particular time, including the behavior of and relations between competitors, suppliers, and customers.”[1] Understanding the different factors at work (market, political, …

What is in a Business Plan: Competitive Analysis (Part 7 of 11)

Posted on by Tyler

Time For Completion: Approximately 20-30 hours A competitive analysis is a scouting report of the market terrain your new business must navigate through in order to become successful. It is an assessment of the differences between a firm and its …

What is in a Business Plan: Marketing Plan (Part 8 of 11)

Posted on by Tyler

Time For Completion: Approximately 20-30 hours Your Marketing Plan gives a complete picture of your marketing goals, strategies and tactics, answering many questions that will help your product reach your potential customers. Some of the processes that you will go …

What is in a Business Plan: Operations Plan (Part 9 of 11)

Posted on by Tyler

Time To Complete: Approximately10-40 hours The Operational Plan is an essential component of the business plan and it tells the reviewer how you are going to get your product/service out to market. That is, how are you going to get …

What is in a Business Plan: Management Team (Part 10 of 11)

Posted on by Tyler

Time For Completion: Approximately 20 hours   This section describes the team that will help you succeed in building your business. To write this section a considerable amount of time and energy will need to be spent or have been …