Monthly Archives: December 2011

Benefit Corporations vs. B-Corporations

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With the new era of Social Enterprise upon us, we are seeing more and more companies blend their business structures between for-profit financial efforts and philanthropic social returns. This rise in social awareness and communal benefits has led to rise …

Writing a Mission Statement that Matters

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Your company’s Mission Statement is regarded as the guideline of your company’s direction. While also representing your company’s beliefs and values, your Mission Statement will give you goals and direction. It is an opportunity to show what you wish to …

Delivering a “Kitchen Table Pitch”

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Before a meeting with formal investors such as Venture Capitalists and Angels, entrepreneurs fine tune their Elevator Pitch. But when startup owners want to gear their pitch towards family and friends, the Elevator Method become far too formal; instead, they …