Marketing Plan

The Startup Garage Marketing Plans are designed to help existing small businesses increase their revenues by creating a customized sales and marketing strategy for your company. Our plans start with in-depth market research of your industry, competitors, and target markets, which will be used to identify market segments that will be most advantageous for your company to attract. Based on our research, we will analyze and develop your product and brand strategy to best attract your potential customers. Finally, we will create an executable marketing and sales strategy to help your company meet your goals for sales and revenue based on your current resources.

Benefits:

  • Accelerate your business to the next level
  • Increase your sales
  • Get a clear consistent direction for driving new business
  • Learn from an experienced, successful entrepreneur


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The Process:

At The Startup Garage, we consider ourselves to be part of your businesss team. While we have been tasked to write your marketing plan, our greatest goal is to assist you in creating a successful company that meets your goals. With this in mind we will work with you to create a comprehensive plan that fits the needs of your small business. At your preference, our team is available to collaborate with you in person, by phone, video chat, or email.

  • Your marketing plan will be completed in 3 phases:
    • Research: We will conduct in depth research on your industry, competition, and target market to determine the best competitive advantages of your company.
    • Identity: We will work with you to develop your brand strategy and highlight the aspects of your company that will be the most appealing to your customers.
    • Strategy: Together we will build a complete strategy for your sales and marketing to reach your goals.
  • You will receive a draft of each phase of your marketing plan as it is completed. We will continue to update your plan until you are completely satisfied.
  • Your team is headed by Tyler Jensen, an experienced entrepreneur who will provide you with strategic guidance and coaching.
  • You have complete access to our team throughout the planning process.
  • All of our marketing plans are completely customized, and completed within 4-6 weeks. If you have special time requirements, let us know.
  • At your request, we will provide you with introductions to our community of service providers who can further assist you with the marketing process.

The Startup Garage team will work with you to gather all the information and details of your company vision, and lead planning and coaching sessions to create a complete strategy for your successful business. We will be responsible for all of the time consuming aspects such as market research, and we will work with you to make creative and strategic decisions so that the plan meets and exceeds your companys goals.

Our Research:

At The Startup Garage we make a point to use only the most up to date, relevant data for your marketing plan in order to create a clear and accurate picture of your industry, market, and competition. Our research tools cover all industries regardless of size, as well as complete demographic information for potential customers. This research forms the foundation for the strategic planning in the rest of your marketing plan, so we make a point to use only the most accurate and up to date data. Some of our trusted resources include:

  • EBSCOHost: the most-used, premium online information resources for tens of thousands of institutions worldwide, representing millions of end-users.
  • ESRI: With Esri’s technology, businesses go beyond standard data analysis and incorporate geographic location into viewing and analyzing business, demographic, and consumer spending data.
  • First Research: First Research includes industry profiles of more than 700 industry sectors and is updated on a quarterly basis. Industry profiles entail critical analysis, statistics, and forecasts to help business owners understand the industry in which they’re operating.
  • Hoovers: Hoovers offers extensive insight and intelligence for more than 700 industries, resulting in in-depth customizable summaries or one-page “Call Prep Sheets” that builds business strategies and strengthens overall knowledge of one’s business.
  • IBISWorld: IBISWorld is a powerful business tool to learn about existing clients or potential clients core industries of involvement & how changes to those industries can have an impact on you or your organization.

Pricing

The cost of a Marketing Plan is $2,500.